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If I allow people to be just okay, or to be mediocre – then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about.” -Bradley J Sugars, Founder, ActionCOACH

Get to Know Bill

Award Winning Presenter, Entrepreneur, and ActionCOACH Business Coach

One of Bill’s oldest childhood memories is playing hide and seek with his brother and sister among the clothing racks in the retail stores that his father managed. That’s when he learned lessons like “do what you say you are going to do” and “always put yourself in the other person’s shoes” which have served him well on his business journey.

His dad initially talked him out of going into the retail business and encouraged him to pursue an engineering degree. Bill completed a BSEE from Duke University and an MBA from UNC-Chapel Hill. But, after running several businesses for other people, Bill found himself owning a retail business. He had all the trappings of success. On the outside, everything looked great, but on the inside, Bill struggled. He had cash flow issues, team challenges, and he was working up to 90 hours per week. 

Since then, he has owned businesses in industries ranging from automation to coaching to poultry to business brokerage. He has worked with hundreds of business owners to achieve EPIC business results while also helping them reach their personal goals.

Bill is currently one of the top ActionCOACH business coaches in the world, speaks on a wide range of business topics, and loves to teach business owners how to build “commercial, profitable businesses that work without them (the business owner).” 

Bill lives in Montreat, NC with his wife of 33 years, Lynn. They have two grown sons. In his spare time, Bill enjoys golf, fly-fishing, reading books on business and theology, and doing anything outdoors with his sons.

Let’s schedule a Free Business Coaching session to get started.

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My Coaching Story


  • Is your business generating less cash than you’d like?
  • Are you struggling to recruit, retain & develop the depth of talent needed to build a great company?
  • Are you looking for fast and effective improvements in your business?
  • Are you working longer hours than you’d like?
  • Are your marketing and sales campaigns delivering less than you’d like?

Bill Gilliland, with ActionCOACH has been helping people and businesses to work through these kinds of issues for over 15 years. The knowledge and systems developed over that time have brought significant improvements to hundreds of thousands of businesses around the world.

When you’re ready to massively improve your business, your income and your lifestyle, call to arrange a complimentary consultation and together we’ll explore the possibilities for you and your business.
We’d like to find out more about you, click below for a free session with Bill Gilliland.